YYTLDAAG Record of Correspondence with Yell
Letter to John Condron from YYTLDAAG The Yell Your Town Lichfield Directory Advertisers Action Group (YYTDLAAG) sent a letter to John Condron from YYTLDAAG to Yell CEO John Condron in October 2008. Copies went to various organisations, including the Direct Marketing Association and the South Staffordshire Chamber of Commerce & Industry. 32 of the advertisers “signed up” to be included in that complaint letter. In January 2009, following an ongoing complaint to the Direct Marketing Commission, Yell made a “Goodwill Gesture” to all advertisers. The “Goodwill Gesture” did not amount to a full refund except in some exceptional cases where Yell had made errors in the minimum circulation figure quoted on some contracts. There has to date been no acknowledgment by Yell of failure in the distribution and they continue to maintain that they fulfilled the minimum circulation figure of 17600. None of the advertisers located fully within the 5 designated post codes appear to have received a directory in the contracted door to door distribution – unless they had complained to Yell and were then sent one by post.